We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be? In Moz's latest "Whiteboard Friday" video, George Freitag explains why listing accuracy is vital. Here's an industry leader repeating exactly what we've … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
If you have a Google My Business account, the greatest force working against you may be Google itself. Here's what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details on their Google listings are suddenly changed without their consent. For users who have been affected, it's incredibly frustrating. You spent a lot of time and energy setting up your listing and making … [Read more...] about Is Your Google My Business Listing Being Sabotaged by… Google?
How familiar with Google are you, actually? Not just the search engine—we're talking specifically about Google's policies as they pertain to your business. As a business owner, if you're not careful, ignorance or misinformation could wreak havoc on your online advertising efforts. Recently, Prospect Genius discovered two troublesome examples of what can happen when business owners aren't informed. First, some of our clients have been tricked by fraudulent phone calls from scammers pretending to … [Read more...] about Know Your Google
This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to "keyword-stuff" your Google Maps listing. That is, instead of correctly listing your business as "Bob's Services" in Google Places, you list it as "Bob's Appliance HVAC Plumbing Heating Cooling and AC Services of New York, Manhattan, the Bronx, Brooklyn, Staten Island, and Queens." If your business is listed as "Bob's Services" everywhere else on the Internet except for … [Read more...] about Google Maps: Revisted