We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
Is Your Google My Business Listing Being Sabotaged by… Google?
If you have a Google My Business account, the greatest force working against you may be Google itself. Here's what you need to watch out for. Google Makes Updates Without Your Knowledge Many local business owners and advertising providers alike have noticed that, every so often, little details … [Read more...] about Is Your Google My Business Listing Being Sabotaged by… Google?
Know Your Google
How familiar with Google are you, actually? Not just the search engine—we're talking specifically about Google's policies as they pertain to your business. As a business owner, if you're not careful, ignorance or misinformation could wreak havoc on your online advertising efforts. Recently, Prospect … [Read more...] about Know Your Google
Google Maps: Revisted
This past January, we noted that the number-one way to get your business banned from Google Places (a.k.a. Google Maps) is to "keyword-stuff" your Google Maps listing. That is, instead of correctly listing your business as "Bob's Services" in Google Places, you list it as "Bob's Appliance HVAC … [Read more...] about Google Maps: Revisted