You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write about! This is an all-too-familiar problem for many small business owners. Thankfully, in our years of practice, we’ve discovered some shortcuts that can make it easier to come up with webpage and blog … [Read more...] about How to Find Blog Ideas Your Customers Will Actually Care About
How to Use LinkedIn for Small Businesses
You've probably seen lots of chatter online about LinkedIn and why businesses should be using it. However, most of that advice is only applicable to big brands with even bigger budgets. It's not designed to help small, local businesses use LinkedIn to their advantage. As a result, many small businesses end up wasting a lot of time and money on LinkedIn because they're following the wrong advice. That's why we're writing this blog post. Considering that LinkedIn for small businesses is not a … [Read more...] about How to Use LinkedIn for Small Businesses
How Blogs Help Your SEO More Than You Think
You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there's a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a blog in her recent article on Search Engine Land, "Will My Organic Rankings Suffer If I Don't Have a Blog?" According to LeVonne, a blog is a useful … [Read more...] about How Blogs Help Your SEO More Than You Think
11 Simple Ways to Customize Your Online Advertising Campaign
Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of our clients. If you prefer to be hands off and let us take care of all the details, that's great. However, there are many clients who like to be more interactive with their campaigns. By making their own contributions and adding touches of their unique personalities to their sites, they feel more invested in their campaigns and forge a stronger connection with their own customers. Thankfully, … [Read more...] about 11 Simple Ways to Customize Your Online Advertising Campaign
Facebook Is the New Google
Facebook isn't just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging information—everything from political opinions to diet tips to breaking news—among friends, coworkers, and relatives. People even outsource their own questions, asking trusted friends who they recommend for local doctors, dentists, hair dressers, repairmen, contractors, and so on. That means local businesses and service providers have a unique opportunity on … [Read more...] about Facebook Is the New Google
Actionable Lessons From 2014 That You Need to Know
Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You're not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic schedule, you probably weren't able to keep up with those changes as much as you would have liked. That's okay. Prospect Genius is here to highlight the most important points to take away from all of 2014's … [Read more...] about Actionable Lessons From 2014 That You Need to Know
Make Your Online Advertising Campaign More Successful!
Here at PG, our clients often ask us how they can help make their online advertising campaigns more successful, without spending any more money. It may sound like an impossible request, but there’s actually a quick and easy solution to boost your online advertising for free: blog! At PG, we offer all of our clients access to a free blogging feature built right into their LeadTrax™ site. This feature can be an extremely effective marketing tool, but only if you use it. It’s a simple way to … [Read more...] about Make Your Online Advertising Campaign More Successful!
Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign
The PG team is continually working to ensure our customers receive the best, most comprehensive service. As a result, we’re constantly coming up with new ideas of how to better serve you. Today we’d like to announce a few brand-new product offerings that will help us make certain you really are getting a full-spectrum of top-quality options for your online advertising campaign. E-mail to Phone Do your e-mails sit around for days (or longer) because you just don’t have time to check the computer? … [Read more...] about Fresh Off the Press: Announcing New Product Offerings to Help Your SEO Campaign