Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You're not alone. Google has been ramping up its AdWords sales efforts—and this means they've been aggressively targeting existing AdWords accounts and trying to upsell them. To that end, they've been dialing the numbers on AdWords accounts and getting their foot in the door with this scare tactic: "Your account has the wrong settings … [Read more...] about Why You Can’t Trust This Warning From Google
How to Keep the Holidays From Ruining Your Online Marketing
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company's operations—like online marketing. If you're feeling the squeeze of the holidays on your small business's budget, it's fine to tighten your belt—but don't let it affect your online marketing. … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
The PPC Metrics You SHOULD Be Focusing On
If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. Oftentimes, business owners are focusing on the wrong PPC metrics and therefore aren't getting the most out of their campaigns. Look … [Read more...] about The PPC Metrics You SHOULD Be Focusing On
The Four Most Commonly Misunderstood PPC Metrics
Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing it themselves, and everyone would be successful at it. Unfortunately, that's just not the reality. PPC is a prime example of how confusing online advertising can be to the uninitiated. With so many … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics
Avoid These Online Advertising Pitfalls
While the world of online advertising is rapidly advancing, most experts still look at it as the Wild West. There aren't too many standardized methods set in stone, and there sure are a lot of entrepreneurs trying to carve out a niche for themselves. In the spirit of independence and getting rich quick inherent to the American frontier, some dubious online advertisers have developed and perpetuated ways to cut corners in hopes of seeing faster results. Spoiler alert: They usually don't work. The … [Read more...] about Avoid These Online Advertising Pitfalls