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Prospect Genius

Prospect Genius

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Why You Can’t Trust This Warning From Google

January 2, 2019

Google AdWords Scare Tactic

Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You're not alone. Google has been ramping up its AdWords sales efforts—and this means they've been aggressively targeting existing AdWords … [Read more...] about Why You Can’t Trust This Warning From Google

Filed Under: Blog, Newsletters Tagged With: adwords, Google, scare tactic

How to Keep the Holidays From Ruining Your Online Marketing

December 1, 2016

Holiday budget for online marketing

It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing

Filed Under: Blog, Newsletters Tagged With: adwords, bills, budgeting, holidays, online advertising campaign, pain point, ppc, resource, seo, small businesses

The PPC Metrics You SHOULD Be Focusing On

October 13, 2016

PPC metrics

If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling … [Read more...] about The PPC Metrics You SHOULD Be Focusing On

Filed Under: Blog, Tips and Tricks Tagged With: adwords, bing ads, click-through rate, conversion rate, ppc, resource, ROI

The Four Most Commonly Misunderstood PPC Metrics

April 16, 2015

Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics

Filed Under: Blog, The Google Guru, Tips and Tricks Tagged With: ad position, adwords, click-through rate, cost per click, ppc, small businesses

Avoid These Online Advertising Pitfalls

February 5, 2014

While the world of online advertising is rapidly advancing, most experts still look at it as the Wild West. There aren't too many standardized methods set in stone, and there sure are a lot of entrepreneurs trying to carve out a niche for themselves. In the spirit of independence and getting rich … [Read more...] about Avoid These Online Advertising Pitfalls

Filed Under: Blog, Newsletters Tagged With: adwords, fake addresses, FP_Blog, free trials, Google, online advertising, schemes, seo companies

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Prospect Genius
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Ste 9 #102
Rensselaer, NY 12144

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