As a small business owner, do you find it hard to balance work and life? Do you feel like you're never able to turn off your work phone or throw a ball around with your kids? It may not surprise you to hear that many small business owners have the same difficulties. In fact, according to a study by The Alternative Board, entrepreneurs in the U.S. often work far more than the average adult: 30% work more than 50 hours per week, and 19% work more than 60! Needless to say, you're not the only one … [Read more...] about 4 Tips for Small Business Owners to Balance Work and Life
You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with a Google Maps listing for your business. There are a lot of reasons to believe Google Maps and a handful of other sites (namely Yelp and Facebook) are all you need to be visible on a local level. … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need
Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not better than—any marketing money can buy. As long as you consistently deliver satisfying products and/or services, there will inevitably be some chatter about you. Your customers will mention you in … [Read more...] about How You Can Use Word of Mouth to Edge Out the Competition
You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there's a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a blog in her recent article on Search Engine Land, "Will My Organic Rankings Suffer If I Don't Have a Blog?" According to LeVonne, a blog is a useful … [Read more...] about How Blogs Help Your SEO More Than You Think
Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie's List, or Thumbtack? We don't blame you. When you're actively using them, paid directory services can be super helpful in producing leads for your company. Because you're getting leads on a somewhat regular basis, some business owners make the mistake of only using a directory. They never end up investing in any other form of web presence, like their own website. Unfortunately, not owning any type of … [Read more...] about HomeAdvisor Isn't Doing Enough for Your Web Presence
How can a small business like yours compete with big brands? Four words: Focus on local search. The fact that you operate on a local level can be your biggest strength in the battle against large corporations. Many big names rank nationally in organic search results; however, they don't necessarily have the upper hand when it comes to local search. So if you leverage local search the right way, you can stay competitive with larger brands and come out on top. Here's what you need to know. Local … [Read more...] about How Local Search Empowers Small Businesses to Compete
Do you have a Google Maps listing for your local business? When was the last time you checked it? Google Maps listings are under constant threat of being altered without the manager's knowledge or consent. In this blog post, we'll examine what's behind this chronic problem, how it can impact you, and what you can do to protect yourself. Let's jump in, shall we? Anyone Can Edit Your Google Maps Listing First things first: How can your listing be changed without your say-so? It's … [Read more...] about Are You Aware of This Threat to Your Google Maps Listing?
When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users' expectations and experiences. And as virtual personal assistants like Cortana and Siri become more prominent in users' lives, Google is seeing a significant increase in voice searches. What Do Voice Searches Have to Do With You? You've probably seen someone use voice search on their smartphone. Maybe you've even used it yourself. With voice searches, users speak in complete … [Read more...] about Do You Know What Siri and Voice Searches Mean for Your Website?
At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new year on the right foot. So let's get right into it. Here are the most significant online marketing predictions for 2017 you need to know about. 1. Putting a Premium on User Experience Industry experts … [Read more...] about Looking Ahead: Our Online Marketing Predictions for 2017
Your goal for online marketing should be to get more money out of it than you put into it. Simple, right? Unfortunately, it doesn't always work out this way. See, you typically want to limit upfront expenses on your new online marketing so you can ensure you get a profitable return. However, when starting a new online marketing program, some business owners make mistakes early on that cause them to waste money instead of saving it. In this post, we'll highlight some of the most common ways … [Read more...] about 5 Ways You Waste Money on a New Online Marketing Team