Capitalize on Winter's Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and are able to plan in advance. Plus, if you get the word out early enough, you'll be able to spread out your appointments over a wider time span, which means you won't have to turn away as many calls … [Read more...] about Beat the Competition by Promoting Your Seasonal Services
Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they'll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just enough to pay for the initial setup fee and the first month, hoping that will be enough to amplify their web presence. Unfortunately, that's not the way SEO works. SEO Is a Slow Build SEO, especially … [Read more...] about SEO Is Crucial. Make Sure You Can Afford It.
Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie's List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. You can't believe what you're reading. It's upsetting to read negative things about your company, especially when you try so hard to satisfy every … [Read more...] about Keep Calm and Carry On: How to Respond to a Negative Review
At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will generate even better results. Unfortunately, online advertising is unlike most other business ventures. With more than one SEO company on the job, you could actually be harming your prospects, not … [Read more...] about For SEO Companies, Two’s a Crowd
Day in and day out, we encounter small business owners who are completely misinformed about Google's policies. In particular, there seems to be a lot of false information about the legitimacy (or lack thereof) of certain online advertising practices. We hate to see trusting business owners get in trouble with Google by making honest, albeit misinformed, mistakes. That's we're dedicating this post to highlighting popular online advertising behaviors that are sure to provoke Google's retribution. … [Read more...] about 6 Common SEO Practices That Will Get You in Trouble
Customer Reviews Are Invaluable When a customer gives you a glowing review of the work and service you provided, you'll want to spread the word as much as possible. In doing so, you'll let prospective customers know that one of their peers has already vouched for the quality of your company. This kind of exposure is invaluable to any business. Reviews Lead to Better Rankings, Too Now, more than ever, is a good time to start utilizing social media outlets and business directories for customer … [Read more...] about Leverage Your Customer Feedback
"We'll put your website on the first page of Google!" "Guaranteed page-one rankings!" "First-page placement guaranteed!" You've heard it all before. If you search Google for SEO services, it won't take long for you to find a slew of SEO companies making these types of guarantees. In fact, these guarantees are so pervasive, you could easily conclude that they're the basis of most companies' business plans. However, when it comes down to it, these companies are guaranteeing something that is … [Read more...] about Page One Guarantee? No, Thanks.
Right now, you could be hindering your company's growth without even knowing it. It's no joke. Every time you miss a call, you lose money. In fact, you could be losing upwards of thousands of dollars annually from missed calls alone. Whether it's a call from Google+ Local or a prospective customer, you chip away at your business's future success every time you don't pick up the phone. At Prospect Genius, we've noticed a disturbing behavior among our clients: they aren't answering their phones! … [Read more...] about Missed Calls, Missed Customers
As any savvy business owner or SEO specialist already knows, there's an overabundance of online scams and unfair Google policies taking over web-based marketing. You don't need to hear it from Prospect Genius. However, we'd like to dedicate this post to a few of the disturbing trends and scams that we’ve noticed recently in hopes that it will help some of you avoid potential dangers down the road. In particular, these cons and rip-offs are related to Google and Google+ Local. Scam #1: … [Read more...] about Is Google Trying to Trick You? (And Other Related Scams)
Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today's followup post, we'll detail how, like many businesses, Prospect Genius was hit by Yelp's well meant but poorly executed practices. It was an unfortunate experience, to say the least, but there are some important lessons in our story that are worth sharing. First, an Overview... As you know, Yelp is a self-described urban guide … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study