Have you gotten this phone call? Caller: "Hi, this is Alan from Vandelay Web Services. We scanned Google for your business and, according to our report, your business is not currently on Google." You: "Uh... That's weird because I work with an online marketing company that manages my Google listing for me." Caller: "Well, your business isn't visible. Clearly, you need our service. If you sign up with us right now, we'll put you on Google and hundreds of other sites. You'll rank number one in a … [Read more...] about How to Arm Yourself Against Dangerous Phishing Scams
Want more add-on options for your Prospect Genius campaign? Looking for ways to get more bang for your buck? Then, keep reading—because we have some great options for you. As you know, we're committed to growing with our clients. We aren't interested in quick fixes. Instead, we want long-term visibility and lead generation for you. That's why we're always evaluating our service offerings and updating them to fit our clients' evolving needs. As such, we're excited to discuss three tools that can … [Read more...] about Three Tools to Vitalize Your Prospect Genius Campaign
"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you're currently using, there's a way for you to keep climbing the ladder, if that's what you want. Of course, what you do next depends largely on what you've already done. You can't just start hiking … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, and important contacts. In a nutshell, it's a big pain. Unfortunately, that's not all. It's crucial that you also remember to update all of your business's online listings. And … [Read more...] about What You Need to Know About Changing Your Business Address
Your business can't have an effective online presence if it doesn't have any customer reviews. Why? Because when people are hiring a new business, they want to be sure they're making the right choice. Reading about other people's experiences helps them decide which business will best align with their needs. They'll be able to see which companies are pleasant to work with, which ones are punctual, which ones deliver good results, and so on. In fact, a 2016 Local Consumer Review Survey by … [Read more...] about How to Get More Customer Reviews Just by Asking for Them
Start 2017 off the right way! One easy way to set yourself up for a great year of online marketing in 2017 is to make sure all your online info is up to date. We're talking directory listings, Google Maps, Angie's List... Basically, wherever your business is listed on the Internet. Having consistent, accurate information about your business across the web is a fundamental component of your overall web presence. Double-checking that all your details are correct is worth the effort if it means … [Read more...] about Are You in Good Shape for Online Marketing in 2017?
To our dear friends and valued clients, Prospect Genius would like to extend our warmest wishes to you and your loved ones this holiday season. As a reminder, we will be closed on the following days so our team members can celebrate with their families: Friday, December 23 Monday, December 26 Monday, January 2 On all other days, we'll be open for regular business hours: Monday through Friday, 8 AM to 5 PM. May your Christmas be merry and bright, and may you enjoy a prosperous new … [Read more...] about Happy Holidays From Our Team!
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company's operations—like online marketing. If you're feeling the squeeze of the holidays on your small business's budget, it's fine to tighten your belt—but don't let it affect your online marketing. … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
Your website is the cornerstone of your online presence. So why not invest a little more in your small business website? You deserve a top-of-the-line website that can shoulder your online marketing needs for years and years to come. Introducing: CoreSites™ A top-of-the-line website is exactly what Prospect Genius will bring you with our brand-new platform. We listened to our clients and developed a second-generation platform that gives small business owners exactly what they're looking for in a … [Read more...] about The Next Generation of Small Business Website Design Is Here!
It's amazing how much damage one, uninformed person can do. Whether it's unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren't aware you had already hired one, the fallout can be serious. Why They Must Know About Your Online Marketing Team When you're showing a new employee the ropes, don't leave anything out. That includes your online marketing team. Whether you've hired a new office manager or anyone else who might … [Read more...] about Keep Everyone in the Loop About Your Online Marketing Team