You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a landscaping company and you're getting lots of calls for lawn mowing but no calls for tree removal--even though you'd much prefer to book tree removal jobs. Needless to say, this is most likely caused by … [Read more...] about Why You Aren't Ranking in Search Results for That *One* Service
Did you get an Amazon Echo or Google Home as a gift during the holidays? Statistically speaking, you or someone you know probably has one of these smart speakers. A January 2018 report from NPR and Edison Research shows 39 million Americans now own smart speaker devices like Amazon Echo and Google Home. This equates to about 1 in 6 Americans and is a 128% increase from January 2017. Furthermore, according to sales numbers, there are actually about 45 million smart speakers installed in the … [Read more...] about How to Stop Amazon Echo From Leaving Your Business in the Dust
Honestly, who doesn’t love a good discount? We sure do! If you, too, are a fan of saving some dough, then you’ll be happy to hear about our client referral program: When you’re a Prospect Genius client and you refer a friend to us, you can actually receive a generous credit on your bill. Talk about a win-win, right? Keep reading to see how the referral discount could work for you! How Our Referral Program Works Do you have a friend who owns a small, local business and could use some help with … [Read more...] about How You Can Save Money by Referring a Friend
New year, new internet? Well, the internet's changes may not be quite that dramatic. However, as we always say at the beginning of a new year, it's smart to look ahead and see what you need to watch out for. The surest way to succeed is to prepare, after all. From far-reaching Google updates to online behavioral trends, 2018 will see some major shifts that business owners will want to be aware of. While Prospect Genius doesn't have a crystal ball and can't make any guarantees, we're pretty … [Read more...] about Top 3 Online Marketing Changes You Need to Know in 2018
It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This is where most people get stuck. If you're struggling to decide between Google AdWords and Facebook Ads, there are two things you need to know: Facebook costs less than Google AdWords by a … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?
It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are starting to think about what they can do to capitalize on the holiday season. If you're smart and you want to make sure you're booked through the end of the year, you'll start promoting now. Whether it's … [Read more...] about Promote Seasonal Services to End the Year Strong
Raise your hand if you wish Google would stop making secret updates already! Just when you think you've mastered local search, Google launches a change that turns everything on its head. This time, it's the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It's crucial you understand the impact this update could have on your business. That way you can take steps to protect yourself. Keep reading to find out everything you need to … [Read more...] about Could You Be Targeted Next by Google's Aggressive New Filter?
If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two platforms, we rarely get into how you should choose between them. After all, most local businesses don't have room in their budgets to advertise on both platforms. So, when it comes down to Facebook Ads … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?
Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign's currently targeted location? No matter what's driving you to consider expanding your reach or growing your audience, Facebook Ads are a great option. A budget-friendly alternative to Google AdWords and other PPC options, Facebook Ads offer tremendous flexibility. You can use them for virtually anything: seasonal promotions, important company … [Read more...] about Facebook Ads Are the Flexible, Affordable Tool You Need
It's no secret you need photos and images to fill out your website. After all, who wants to look at a website that's 100% text? This is one of the reasons we're always asking our clients to send us pictures of their business. Whether they're group shots of the whole staff, pictures of your storefront or office building, or photos of your company truck on various job sites, you need to populate your website with pictures so visitors are more likely to trust you. However, pictures are equally … [Read more...] about Why You Need High-Quality Images on Social Media to Build Trust