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Google AdWords Scare Tactic

Why You Can’t Trust This Warning From Google

Have you gotten a call from Google about your AdWords account? Did they tell you that your ads are displaying in other countries and costing you extra money? You’re not alone. Google has been ramping up its AdWords sales efforts—and this means they’ve been aggressively targeting existing AdWords accounts and trying to upsell them. To […]

Google Local Services

How to Minimize Your Damage From Google’s New Platform

Have you noticed a new type of sponsored result on Google’s search results pages? These ads are for Google’s new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, “Local Services ads help you connect with people who search […]

New Email Scam

Watch Out for This New Email Scam!

When you receive an email from an unknown sender, what’s the first thing you look at? Hopefully, it’s the email address itself. After all, why bother reading the contents of the email if you don’t even know who it’s from to begin with? The sender’s email address alone will tell you a lot about the […]

Google Hawk Update

Could You Be Targeted Next by Google's Aggressive New Filter?

Raise your hand if you wish Google would stop making secret updates already! Just when you think you’ve mastered local search, Google launches a change that turns everything on its head. This time, it’s the Hawk update. This latest update has serious, wide-reaching consequences for small, local businesses like yours. It’s crucial you understand the […]

phishing scams

How to Arm Yourself Against Dangerous Phishing Scams

Have you gotten this phone call? Caller: “Hi, this is Alan from Vandelay Web Services. We scanned Google for your business and, according to our report, your business is not currently on Google.” You: “Uh… That’s weird because I work with an online marketing company that manages my Google listing for me.” Caller: “Well, your […]

online marketing strategies

Which of These Online Marketing Strategies Will Be Your Next Step?

“What are the best next steps for my marketing?” This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you […]

Update Business Address Online

What You Need to Know About Changing Your Business Address

When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, […]

Happy Holidays From Prospect Genius

Happy Holidays From Our Team!

To our dear friends and valued clients, Prospect Genius would like to extend our warmest wishes to you and your loved ones this holiday season. As a reminder, we will be closed on the following days so our team members can celebrate with their families: Friday, December 23 Monday, December 26 Monday, January 2 On all […]

Holiday budget for online marketing

How to Keep the Holidays From Ruining Your Online Marketing

It’s no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company’s operations—like online marketing. […]

Prospect Genius logo

The Next Generation of Small Business Website Design Is Here!

Your website is the cornerstone of your online presence. So why not invest a little more in your small business website? You deserve a top-of-the-line website that can shoulder your online marketing needs for years and years to come. Introducing: CoreSites™ A top-of-the-line website is exactly what Prospect Genius will bring you with our brand-new platform. We listened […]

online marketing team

Keep Everyone in the Loop About Your Online Marketing Team

It’s amazing how much damage one, uninformed person can do. Whether it’s unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren’t aware you had already hired one, the fallout can be serious. Why They Must Know About Your Online Marketing Team When you’re showing a new employee the ropes, […]