Who Benefits

Our program is flexible and robust, but it works best for local, service-based businesses. This is because our expertise is in local search, and our passion is small business. Fortune 500 companies have plenty of money to throw at search engine marketing, but small businesses like yours have to consider the value of each dollar spent. That's why Prospect Genius was created! We strive to bring the benefits of expensive Internet marketing strategies to small businesses at an affordable price.

Our most common types of clients typically fall into the two categories below:

Already advertising online with someone else?

This is great news! You've already taken the bull by the horns and gotten into the game. One of the most unique aspects of the Prospect Genius program is that it works extremely well in conjunction with most other online advertising programs. There are usually areas where each provider is weak, so use this list to help ensure you cover all your bases:

• You should have a full website for customers to view your services and get to know you. A listing in a directory, or a single-page "profile" will not perform well in this regard.
• Any program you use should provide you with a way to measure its success. You need to know if the money you are putting in is returning at least enough new profit to cover the cost of the program.
• Make sure that any information posted on the Internet about your business is professional and accurate. It is critical that when customers find information about your business, it is a positive and professional representation of your company. This leads to higher rates of conversion.
• Customers will assume your website is a reflection of your business. If it is not up-to-date, professional in appearance, and properly functioning, customers will assume that your business will also have these qualities.

The Prospect Genius program works best when it is part of an overall advertising plan. Customers who also make use of newspaper, radio, billboards, and all types of Internet advertising find that they receive a synergistic effect. Much of business is about brand recognition because people trust names they are familiar with. Our program can work well for your business by itself, but if you are already investing efforts in other areas, we can help make all of that even more effective.