Why SEO Is Important?
It used to be that the Internet only provided a place for people to shop for discounted products. Now, however, the vast majority of people (more than 60%) use the Internet to search for just about everything: including services in their local area. That means, instead of flipping thorough the phone book when they need a plumber, roofer, sign shop, or other local service provider, people are surfing the Web. This means that both today and in the future it is critical for local businesses to have a strong online presence.
Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved with the proper creation and appropriate maintenance of your business's online presence. Search engines have many, many rules that need to be followed, and those rules change as the search engines evolve and get better at delivering relevant content to their users. Knowing these rules and abiding by
Pay Per Click (PPC) without SEO is Expensive. Most people don't realize it, but gettig to the top of the paid results (advertiser links) is not as simple as paying top dollar. Google actually uses a complex algorithm that looks not only at your bid price, but also at the relevence of the page you're sending people to through your ad. If your ad doesn't seem to have much to do with the content of the page, you're going to pay a LOT more for that traffic. In fact, the #1 advertiser might be paying less than the #5 advertiser just because of the relevance score!
This is why we tell our customers that if they want to do PPC, they need to do SEO first. They need to make sure that the relevence of the page receiving the traffic is highly relevent to the ad itself, and to the term searched. Doing both SEO and PPC is a great way to get lots of new customers, but what's most important is your return on investment (ROI). It's important to make sure that for every dollar spent on advertising, you get more than a dollar back in new business. That's ultimately why we focus on SEO because the ROI for our customers is so much higher.
Many of our customers find that when they switch their existing PPC campaigns to send traffic to their Prospect Genius microsite instead of their own Web site, they see a significant reduction in the overall cost of the program while seeing the same or even better results.
There are many scammers out there that will promise all sorts of things. We encourage you to educate yourself before doing business with any SEO provider, including us! We have assembled some information about SEO scams and things to watch out for so take a moment to look it over.
